Research Strategist
About Us
Saffron is a brand consultancy of 100 people, headquartered in London and Madrid, with teams in Vienna and Tokyo.
With 21 nationalities and 12 languages among us, Saffron builds brands. Increasingly, we are working to understand whether that work is actually delivering impact for our clients. Are customers noticing? Are employees behaving differently? Is the investment paying off?
We’ve started building tools and methodologies to answer these questions. Now we’re looking for someone to take this further — someone who lives at the intersection of brand, data and research, and can help turn evidence into action.
The Role
You’re an experienced research and insights professional, comfortable operating at a senior level.
You’re as confident presenting to senior brand leaders as you are designing a survey or reading a regression table. You make sure our recommendations are grounded in robust evidence — and that the evidence itself stands up to scrutiny.
You won’t own the strategic direction, but you will play a critical role in shaping it by challenging it with evidence.
What you’ll do
■ Plan and commission research: brand tracking, perception studies, segmentation, working with external partners
■ Interpret existing data: brand trackers, NPS, customer and media data — identifying what matters for the brand
■ Work with messy, real-world data: sales, web analytics, CRM, media spend — and turn it into clear insight
■ Design and run qualitative research: interviews, workshops, ethnographic approaches
■ Translate insights into direction: helping strategists and designers act on evidence
■ Advise clients directly: explaining what the data means for their business and challenging assumptions when needed
■ Act as a quality layer: validating research outputs and sense-checking analysis
About you
■ A senior research strategist, insights specialist or brand strategist with a strong grounding in research
■ Experience in a research agency, client-side insights team, or analytics/consulting environment
■ Fluent in both quantitative and qualitative methods
■ Comfortable challenging senior stakeholders with confidence and clarity
■ Able to navigate ambiguity and work in a creative, strategy-led environment
■ As comfortable with brand thinking as you are with data
■ Curious and future-facing, with an interest in new tools and approaches
Nice to have: comfort with coding or AI-assisted coding tools. Not required, but it will make you faster and more self-sufficient in this role.
What we offer
A flexible and supportive working environment where people can do their best work.
■ Hybrid working model (minimum 2 days per week in the office)
■ Flexible working hours and early finishes on Fridays year-round
■ 26 days of holiday plus your birthday off, with additional days as your time with us grows
■ 10 remote days per year, with flexibility to work from anywhere across time zones
■ Private health and life insurance
■ Annual training budget to support your development
■ Bonus scheme
■ Pet-friendly offices
■ A collaborative, curious and high-standard culture
- Department
- 2. Strategy
- Locations
- London, Madrid
- Remote status
- Hybrid
- Employment type
- Full-time